The Pantone Color of the Year 2019 Bridges the Digital and Natural Worlds

Can you believe 2019 is almost here, artists? With it comes a new color to reign supreme over the 365 days of the year. Yes, that’s right. Last year Ultra Violet was Pantone’s color of the year. But what is the Pantone Color of the Year 2019?

“Living Coral.”

According to the Pantone press release the decision reflects a shift in our collective way of seeing: Instagram. Smartphone cameras are the lens through which we view the world now, and that way of seeing is both documented and shared via social media. In the press release, Leatrice Eiseman, executive director of the Pantone Color Institute, remarks: “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral.”

As we settle into a Living Coral state of mind, we will bring more news about this color and the artists who have used it throughout history.

For full coverage of the debut, visit our sister site PrintMag.com for color maven Jude Stewart’s article on the Living Coral color choice for the upcoming year and why with the Pantone top creative thinkers selected this premium color above all others.